Loyalty Card Software Free

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Various loyalty cards Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.[1] These programs exist covering most types of commerce, each one having varying features and rewards-schemes. In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the card holder as a participant in a loyalty program.

[2] Loyalty cards (both physical and digital) relate to the loyalty business-model. In the United Kingdom such a card is typically called a "loyalty card", in Canada a "rewards card" or a "points card", in the United States of America a "discount card", a "club card" or a "rewards card" and in Australia a "customer card" or "brand-name-in-question" card, for example: a "Coles Card". Cards typically have a barcode, magstripe or RFID chip that can be easily scanned, although some are chip cards or proximity cards.

[3] Small keyring cards (also known as keytags) which serve as key fobs bring convenience in carrying and ease of access. By presenting such a card, purchasers typically earn the right either to a discount on the current purchase, or to an allotment of points that they can use for future purchases. Hence the card is the visible means of implementing a type of what economists call a two-part tariff.

Application forms for cards usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate data about customers. The store uses aggregate data internally (and sometimes externally) as part of its marketing research. Over time the data can reveal, for example, a given customer's favorite brand of beer, or whether he or she is a vegetarian.

Where a customer has provided sufficient identifying information, the loyalty card may also be used to access such information to expedite verification during receipt of cheques or dispensing medical prescription preparations, or for other membership privileges (e.g., access to a club lounge in airports, using a frequent-flyer card). One can regard loyalty programs as a form of centralized virtual currency, one with unidirectional cash flow, since reward points can be exchanged into a good or service but not into cash.

[4] B2B (business-to-business) loyalty programs reward businesses for repeat purchases of goods and services from suppliers. History For information on historical loyalty programs, see Loyalty marketing history. By continent and country North America United States In the U.S., several major supermarket and fish market chains, and the three major pharmacy chains,[5] require the cards in order for customers to receive the advertised loyalty price.

They include Kroger and Safeway (both of which each through both its own name and its related regional chains), Target, Best Buy, Sears (also used by Kmart), County Market, Hallmark, Office Max, Kohl's, Toys "R" Us (also used by Babies "R" Us), JCPenney, IKEA, Menards, Winn-Dixie, Hy-Vee, Ingles, Giant Eagle, Tops, Price Chopper, ShopRite, Wegmans, Stop & Shop and sister chains Giant-Carlisle and Giant-Landover, Regal Entertainment Group, AMC Theatres, Circle K, Rite Aid, Walgreens, and CVS/pharmacy.

Many retailers allow accumulation of fuel discounts. Some have tie-ins with airline frequent-flyer programs, and some agree to donate a percentage of sales to a designated charity. Most notably, Walmart does not have a loyalty card plan though anyone who purchases a gift card can generally get a 3 cent discount per gallon of gas at the fuel stations located on Walmart premises (only in the 23 states with those Walmart fuel stations).

The practice is common among book and music retailers, from large chains to independent retailers. In some instances, the customer purchases the card and receives a percentage discount on all purchases for a period of time (often one year), while in other instances, a customer receives a one-time percentage discount upon reaching a specified purchase level. (For example, a bookseller's loyalty card program might provide a customer with a 10% off coupon once the customer has spent $200 at the bookseller.

) Best Buy and Sears offer loyalty programs that offer points redeemable for dollar-amount discounts after accumulating a set number of points along with other discounts from time to time. Independent hardware stores such as Ace Hardware and True Value added customer loyalty programs in order to compete more effectively against larger chains as well as gather customer data. Customers with an association with a particular brand feel benefits for being part of the program.

Ace's program also offers customers a way at the time of purchase to get items at a price which would normally require completing a mail-in rebate. In addition, office supply retailers Staples and Office Depot started issuing club cards in 2005: they offer rewards in the form of credits towards future purchases on items purchased in the store or online (which items and how much credit changes periodically).

Almost all major hotel chains (Best Western, Choice Hotels, Holiday Inn, Marriott, Super 8 Motels, etc.) have cards that allow guests to earn either points (redeemable for discounts, future stays, or other prizes) or airline miles (Hilton's HHonors program allows guests to earn both points and miles on the same stay, the only program to date that does so). All major U.S. airlines also offer rewards credit cards.

Other travel related reward programs include SeaMiles, with points that can be redeemed for cruises.[6] Some American retailers have not implemented club cards, including grocery stores Whole Foods, Publix, and ALDI. Between 2007 and 2013 (before their purchase of Safeway), Albertsons, Shaw's, Acme Markets, and Jewel-Osco (all owned by Albertsons LLC) eliminated their loyalty cards in favor of discounts for all shoppers.

[7] Max & Erma's has a loyalty program called Good Neighbor Rewards. Customers are rewarded based on their number of visits by either 5%, 10%, or 15% and are periodically given additional rewards by way of free items added to their loyalty card electronically. Truck stop chain Pilot Travel Centers' program Driver Payback Points rewards truck drivers for fueling up by giving them points that can be used for purchase inside the store.

Although it can be used for general merchandise, the program is specifically targeted to be redeemed at the restaurant chain located inside each location. Few states regulate club cards. As an example, supermarkets in California are subject to the Supermarket Club Card Disclosure Act of 1999.[8] Prominent online loyalty programs include MonaBar, Memolink, Mypoints, FatWallet, Perka, Belly, and Swagbucks.

[9][10] Some online loyalty programs focus on "other-directed" consumers including Upromise, Schoolpop, The BSP Rewards Network and iGive.com.[11] Several banks have rewards programs, including three of the Big Four banks of the United States – Wells Fargo being the lone exception. Memberships of warehouse clubs (such as Costco and Sam's Club) are in some ways similar to rewards programs. All warehouse clubs have premium versions of their memberships, with more benefits than basic memberships.

Amazon has their Prime program, giving members of this program various benefits exclusive to those members. Macy's has a rewards version of their credit card, which is called "Star Rewards". Foursquare, Cardmobili, and Shopkick focus on using smartphones such as the Android and iPhone. Since March 2011, Foursquare has partnered with American Express to provide Foursquare points when using an American Express card,[12] and since November 21, 2011, Shopkick has partnered with Visa to provide Shopkick points when using a Visa card at locations such as Best Buy, Toys "R" Us or Old Navy.

[13] Canada The oldest loyalty program in Canada is Canadian Tire money, in which the Canadian Tire company gives out coupons which look like currency.[14]Air Miles is Canada's largest loyalty program – Air Miles can be earned at more than 100 different sponsors and almost a thousand different rewards. More Rewards founded in 1992 operates mostly in the Western Canadian provinces with close relations to its grocery partnerships with the Overwaitea Food Group and its small coalition of other retailers.

Aeroplan began in 1984 as Air Canada's frequent flier program, but since 2008 has been owned by Aimia Inc.[15] (previously Groupe Aeroplan Inc.). Example of companies that run their own programs include HBC Rewards, which began at Zellers in 1986 as Club Z; the PC Plus program for free groceries (from Loblaws), The Body Shop's Love Your Body Card, Shoppers Drug Mart's Shoppers Optimum Card, Staples Business Depot's easyRewards Savings Card (formerly Dividends) and Sobeys' Club Sobeys card.

The plum rewards program is Canada's largest loyalty program for reading enthusiasts, offering everyday discounts and special coupons at Chapters, Indigo Books and Music, Coles, SmithBooks, and chapters.indigo.ca. PetPerks is PetSmart's reward program where members get a pre-determined discount on any item in the store that displays a PetPerks tag under the regular price tag. Vicinity is loyalty platform for small business retailers that was launched in May 2013 by Rogers Communications Inc.

[16] Almost every gas station chain in Canada offers some sort of loyalty program itself or in partnership. For example, Air Miles at Shell gas stations, Esso Extra at Esso, Petro Points at Petro-Canada, More Rewards at all Chevron locations in Canada, Canadian Tire money at Canadian Tire gas stations, or a coupon that grants the customer 3.5 cents off per litre of fuel purchased at Sobeys Fast Fuel locations that can be used at a Sobeys banner store.

Loblaws grants a 1.5¢/L coupon similar to Atlantic Superstore, and Real Canadian Superstore that grants a 7¢/L (10.5¢/L in Manitoba) coupon that can be used at their stores. Sunoco has a Performance Points reward program. Oceania Australia Many loyalty programs operate in Australia, ranging from retail chains, individual stores, hotels, car hire businesses, credit card schemes, besides others. The largest loyalty program is flybuys, established in 1994 and owned by Coles.

[17] It has more than 10 million cardholders in over 5.5 million Australian households.[18] A consumer study of Australian loyalty programs in 2013 showed flybuys as easily the most popular program in Australia.[19] Rival retailer Woolworths launched its Everyday Rewards fuel discount card nationally in 2009 and by August 2010 had 5.1 million cardholders, with 2.7 million linked to the Qantas Frequent Flyer program.

[20] Among other Australian retailers, the largest programs are Myer's MYER one program (department store), the Priceline Club Card (health, beauty, home), Amcal Club (pharmacy), Millers Retail Club (apparel), and the BB Retail Capital (formerly Brazin Limited) Pulse Rewards program (Virgin, HMV, Sanity, dusk, Bras n Things, and SX sunglasses). Pulse has more than a million members.[21] All major Australian banks offer credit cards with reward programs.

Many are linked directly to airline rewards programs such as the Qantas Frequent Flyer program or Virgin Australia's Velocity Frequent Flyer program. Alternatively, some banks and credit card companies have their own programs, with points being either redeemable or transferable to various airline rewards programs. New Zealand The largest loyalty program in New Zealand is Fly Buys. Other significant programs include the New Zealand Automobile Association AA Smartfuel programme and Countdown supermarket's Onecard.

Europe United Kingdom The loyalty card market in the UK is one of the most significant in the world, with most major chains operating some form of reward system. Passcard has been claimed to be the first reward scheme or discount card, created around by Gary Wilson in 1981 and later known as Passkey.[22] One of the first loyalty cards backed by a major chain is believed to be the Sainsbury's Homebase Spend and Save Card in 1982.

[23] Of the "big four" supermarkets, Sainsburys and Tesco and Morrisons operate loyalty cards for general supermarket shopping.Tesco's Clubcard scheme have been criticised for not offering value for money.[24] When Clubcard or Nectar points are used for money off supermarket shopping, they roughly equate to a 0.5% discount, although offers can increase this discount by as much as four times for certain rewards.

Some retailers with banking operations also award points for every pound spent on their credit cards, and bonus points for purchasing financial services. A report in The Economist suggested that the real benefit of loyalty cards to UK outlets is the massive marketing research database potential they offer.[25] Since 2015 Morrisons operates a "More" reward scheme which replaces the "Morrisons Miles" fuel purchases reward scheme.

[26] Unusually, customers' personal details are not collected so purchases appear not to be tracked. Vouchers are delivered at point of sale. After trials in 1994, Tesco launched its Clubcard program, the UK's first nationwide supermarket-only loyalty card scheme, in 1995 with dunnhumby. Sainsbury's launched its Reward Card in 1996. This was replaced by the Nectar card in 2002, which was launched in partnership with other major brands.

Boots UK began planning a loyalty card in November 1993, but building a CRM-focussed loyalty program. With an investment in excess of 30 million GBP, the Boots Advantage Card, launched in 1997, is the largest smart card retail loyalty card scheme in the world, and the third-largest retail loyalty scheme in the UK in terms of cards issued. The Advantage scheme has 16.4 million cardholders using the card online and in store and at 3rd party retailers.

The scheme gives a cardholder four points for every pound spent in a Boots store under normal shopping circumstances. Most stores have kiosks which can be used in conjunction with the cards for "exclusive offers" which are printed on vouchers and can be used at the till. These vouchers enable money off specific purchases, extra points for specific purchases, or money off or extra points when spending has reached an amount specified on the voucher, or other offers such as double points on either everything of specific products.

For example, a customer may get a voucher which provides 250 extra points when they have spent £50 in one transaction. Points equal pence in store, and can be spent at any time and on anything in store, providing the card has enough points to cover the entire cost of the merchandise. The kiosk system was replaced with the Boots App in 2014, where customers can automatically load offers on to their Advantage Card straight from their smartphone.

Safeway's ABC Card was discontinued in 2000.[27] Airlines, Hotels and other loyalty schemes also offer cards. Marks and Spencer and the John Lewis Partnership have credit cards which give vouchers in return for spending, and do issue separate loyalty cards such as the myJohnLewis card, myWaitrose card in the John Lewis Partnership and the Sparks Card in by Marks and Spencer. Game has a reward card scheme for which every pound spent a customer is rewarded 10 points; for every 1000 points that one collects, one gets £2.

50 to redeem in the store, or online. Preorders earn a customer 20 points per pound. HMV has a reward card called purehmv which allows the customer to claim a variety of rewards, including in-store discounts. The UK's largest retail bookmaker Ladbrokes launched the Odds ON! loyalty programme in late 2007, the first retail betting loyalty scheme in Europe. Customers earn points on each bet which can be redeemed for bonus jokers and free bets.

Ladbrokes Poker operates a loyalty program for its online poker players where players are able to exchange their poker points for gift & prizes. Maximiles[28] is an online coalition program claiming 1.6 million members in the UK.[29] Maximiles also operates online programs in France, Spain and Italy.[29] The opening of the first Best Buy store in the UK — at Thurrock, Essex, in 2010 - was accompanied by the launch of a customer engagement program called My Best Buy.

This was described as "a tiered, digital loyalty and customer engagement program that is designed to build a lifelong relationship with the customer by providing a personalized experience through which they can manage their digital and technology needs." However, this business ceased trading in 2012: the 11 stores were closed in January, and My Best Buy closed on February 29. The Ice Organisation launched MyIce.

com in 2010, a scheme which rewards consumers for shopping in a more sustainable way. Ice's mission is to promote greener goods and services to mitigate climate change, and works with national and local retailers to encourage more local, sustainable consumerism. The Co-operative Food, the brand adopted by many of the larger members of the UK co-operative movement does not operate a traditional loyalty card scheme.

Instead, as consumer co-operatives, they operate a profit sharing scheme whereby an annual dividend is paid to all member-owners which is proportional to the total spend with the businesses during the previous year. Such dividend schemes have existed since the Rochdale Pioneers of the 1840s. Paper record-keeping transformed in the 1960s into a trading stamp scheme managed by the Co-operative Wholesale Society (CWS), which was gradually withdrawn as margins declined.

The loyalty card concept was used by some co-operatives to restore dividend payments at the turn of the 21st century, notably by the CWS's "Dividend" card, which was replaced by The Co-operative Membership card program. The current members' dividend scheme is provided using the national co-operative brand and allows members of The Co-operative Group and many of the larger regional co-operative societies to earn their 'share of the profits' based upon their spend at many of the outlets which use The Co-operative brand rather than just at their own co-operative society (e.

g. The Co-operative Group or the Midcounties Co-operative). Formerly operated by British Airways, Airmiles was the most popular flight-related loyalty program in the UK, with 2.2. million members in 2011.[30] Members could collect Airmiles each time they flew with British Airways or affiliated airlines, both within the International Airlines Group and the Oneworld Alliance; points could then be redeemed for flights, and was popular with both commercial and business customers.

Airmiles-based programs frequently allow members to also collect points by spending on affiliated cards, such as British Airways Premium Plus credit card.[31] A re-brand of the program in 2011 from Airmiles to Avios caused controversy as members were now required to pay taxes and fees on flights they used for redemption.[32] The scheme became more flexible and included redemption opportunities such as car hire and days out, broadening the ways in which members can spend their points.

[31] Loyalty card apps are becoming more popular, particularly with small and independent businesses who cannot afford to create their own loyalty app in the way that larger businesses do. Republic of Ireland In the Republic of Ireland loyalty cards have been in operation since 1993, when Superquinn introduced its SuperClub loyalty card scheme. This is regarded as having been the prototype for such schemes in Europe.

However, loyalty cards did not expand until 1997, when Tesco Ireland introduced its Clubcard scheme, shortly after its purchase of Power Supermarkets. This was an expansion of the UK scheme (see above) – cards for this are identical to those used by Tesco in the UK and can be used in both countries. Dunnes Stores responded with the introduction of their own ValueClub scheme in June 1997. Today these are three main schemes operating in Ireland, although ValueClub has been withdrawn from Dunnes' Northern Ireland stores.

SuperValu has introduced their own loyalty club called Real Rewards. All five major petrol station chains in the country operated a scheme during the late 1990s – Esso had "Tiger Miles" (with Tesco ClubCard points offered as an alternative), Maxol had "Points Plus", both of which operated on the principle of getting items from a gift catalogue, with Shell using Dunnes' scheme, Texaco using the SuperQuinn system, and Statoil operating a cash-back system, "Premium Club".

Due to increasing oil prices and tightening of margins, these schemes ended by the end of 2005. Tesco Ireland's petrol stations still, however, give Clubcard points. Game, a major computer game and hardware retailer also operate a cashback card scheme, which was merged with Electronics Boutique's programme following the separation of their northern European stores into the hands of Game. The scheme returns one-fortieth of the spend, more than twice as generous as Tesco.

Rewards From Us To You is a hotel loyalty program for independent hotels in Belgium, Holland, Ireland & the United Kingdom. It was founded in November 2011 by parent hotel management company PREM Group, who is based in Dublin, Ireland. This program does not issue loyalty cards but does everything electronically through email. This company has over 33 participating hotels and serviced apartments.

Guests earn points every time they stay with any hotel in the club. Guests can later redeem free night stays or gift cards. In addition to this all members receive exclusive perks for signing up and staying at the hotel. Germany The largest loyalty program in Germany is Payback, which was launched in 2000.[33] According to a study in August 2007 by GfK,[34] 61% of German households have a Payback card.

It listed the HappyDigits program as having a 42% share, with the Shell ClubSmart program as third most popular with 13%. In March 2008, the coalition program DeutschlandCard was launched by Arvato. As at March 2009 it had more than 4.5 million active cardholders. HappyDigits was disbanded at the latest of the year 2009/2010. Russia MALINA is a Russian coalition program. MALINA was launded in 2006 by Loyalty Partners Vostok.

MALINA is a loyalty card scheme comprising partner companies including BP, Rosinter Restaurants, Beeline, 36,6, and Raiffeisenbank. MALINA program operates in Moscow and St. Petersburg bring together over 25 well-known brands. Over 6 million collectors earn MALINA point when buying petrol, visiting restaurants, making phone calls. Malina card is accepted at more than 1000 Partner's POS. 6,096,051 Malina cards were issued from 2006 to 2012.

Turnover on Malina card amounted to $1.5 billion in 2012. Over 2000 goods and services are available for points in Malina catalog (or Points could be redeemed for ordering over 2000 goods and services from Malina catalog). Another Russian loyalty program is Mnogo.ru. This project is fully independent. Members of the club who own clubcards can gain points in exchange for daily purchases made both online and offline at partners' shops (from products to home appliances).

A customer receives points while answering the quiz, playing games and getting special offers. Cumulative points can be exchanged for prizes from the company's partners. Mnogo.ru has more than 3 000 000 members, and 72 Russian and international partners (eBay, Citibank, Moulinex, Electrolux, La Redoute etc.) Switzerland Loyalty programs are popular in Switzerland, with the two main supermarket chains, Migros and Coop prominent.

The M-Cumulus card can be used at the Migros supermarkets, Ex Libris (books, DVD's), SportXX, and other retailers. The Coop Supercard earns points on purchases at Coop and a variety of other associated stores. Other stores such as Interio, a furniture retailer, are also joining the market with loyalty cards and store-based incentivised credit cards. The only coalition loyalty scheme in Switzerland is Bonus Card with a network of over 300 independent retail partners.

[35] In recent years, online loyalty programs have also started to target the Swiss. First to make an offering in Switzerland was German-based Webmiles. Claiming to be Switzerland's first online bonus program, Bonuspoints was launched in early 2008 and offers incentives for shopping at 70 different online stores. PointsPay, the world's first mobile wallet for exchanging loyalty points or miles into cash, provides liquidity and flexibility to loyalty program members: They can redeem their points or miles at the POS or for online shopping.

Latvia Loyalty programs are popular in Latvia, with the two main supermarket chains, Rimi Baltic and Maxima supermarket, leading the field with their offerings. One of the largest loyalty programs in Latvia which is working as operator for many merchants is Pins. Walmoo is a loyalty platform that was launched in 2013 that allows anyone to create their own loyalty program. It has been used in more than 10 pilot-stores in last year and will be available in six largest ski resorts in Vidzeme region.

System is NFC/QR based and can be used with mobile application Walmoo Wallet, NFC tag or QR code generated in web. Italy Loyalty programs are popular in Italy: After the exit of Nectar from the market in 2015, Payback is the most popular coalition loyalty program with more than 10 million card holders and relevant anchor partners such as Carrefour, Esso, H3G (Tre), Mediaset Premium, BNL BNP Paribas and more than 60 online partners.

Supermarket chains Esselunga, Coop and Il Gigante also have well established loyalty programs. Other stores such as Interio, a furniture retailer, are also joining the market with loyalty cards and store-based incentivised credit cards. Loyalty programs are also widely spread in the consumer goods Industry, where companies use this powerful tool to establish long-lasting brand-consumer relationships.

The very first example of a loyalty program in the food industry has been the 2008 Lavazza Carmencita digital collection followed by many other brands such as Barilla, Casa Modena-Giravolte and Tena Lady of the Multinational Sca Hygiene Products. Hungary Two coalition loyalty programs in Hungary are SuperShop and Multipoint. SuperShop, established in April 2000, is backed by premium partners hu:SuperShop Spar, OBI, OMV, Photo hall, Burger King.

Spain Voilà Hotel Rewards was launched in June 2008 with "Husa Plus," a co-branded loyalty program for Husa Hoteles.[36] The Husa Plus program is offered at approximately 145 Husa Hotels, primarily located in Spain. Barcelona-based online travel agency Budgetplaces launched its loyalty programme in early 2011. My budgetplaces lets clients earn credit every time they make a reservation.[37] Turkey Airline companies offer loyalty cards for passengers to provide discount.

Pegasus Airlines has a loyalty program called Pegasus Plus which gives rewards for every flight. Passengers can spend reward points as a discount without waiting to cover a full flight. Turkish Airlines has a loyalty program called Miles&Smiles. Finland Loyalty programs are very popular in Finland. 80% of people are in at least one loyalty program and over 50% are member of at least two programs.

Two major coalitions with loyaly programs operating in multiple business sectors. These are S-Group with S-Etukortti (70% of population, 2014[38]) and Kesko with K-Plussa (67%). These cards can be equipped with Visa or MasterCard Debit / Credit payment features. Both loyalty programs are being aggressively pushed to consumers. New major player in Finnish and Baltic markets is Pins (19%). Norway The largest Norwegian loyalty program is Trumf.

Trumf is a «brick and mortar» loyalty program owned by NorgesGruppen, a grocery wholesaling group in Norway. KickBack.no is the largest online loyalty program and cashback site in Norway. KickBack.no is owned by Schibsted Media Group. Georgia In Georgia the biggest loyalty card program is run by Universal Card Corporation since 2010. Universal scheme unifies more than 250 companies where customers collect bonus points on UNICARD while purchasing food, goods, garments/clothing, fuel, travel packages, tickets, pharmacy, GYM passes or other services.

UNICARD holders can redeem their bonus points on any products presented within the particular partner's stores where redemption is available or into desirable gifts presented within UNICARD's online catalogue. Asia Hong Kong Hong Kong offers many loyalty programs which include Octopus Rewards, which started as a chip based smartcard for transport and now, the Octopus cards can be used to earn points in certain shops, including McDonald's and Wellcome supermarket.

Another loyalty program is for travelling on the heavily patronaged (3.65 million/day) MTR railway system in Hong Kong, known as the MTR Club. In terms of shopping or purchasing groceries, one can use the MoneyBack card at Parknshop supermarkets. Iran The first Iranian loyalty program launched in 1996 by Iran Credit Card Group "Zarrin Card"(or Advantage Card).,[39] "East Credit Card Group Kish" launched loyalty cards since 2005 in Iran.

[40] These companies manage many brands in the same platform, such as Iran Zoggs and Novin Leather. The Maadiran Group has a loyalty programme. Indonesia Centro Friends card is a loyalty card for Shoppers of Centro Department Stores. The Love Your Body card is the loyalty card for the Body Shop stores in Indonesia. Other notable programs in Asia include KrisFlyer, the Singapore Airlines rewards program.

India PAYBACK India (formerly i-mint) is India's largest coalition loyalty program, with over 50 million members,[41] over 50 partners and 3000 network partner outlets.[42] German loyalty program operator Loyalty Partner took a controlling interest in i-mint in June 2010[42] and renamed the program PAYBACK India in July 2011.[41] Hero's GoodLife program claims over 10 million members. BPCL's PetroBonus fuel card program has 2 million members.

[43]Indian Oil's fleet card program XTRAPOWER and retail program XTRAREWARDS claim a combined customer base of 3 million.[44] The Maruti Suzuki AutoCard, launched in association with Citibank and Indian Oil had 370,000 cardholders in October 2008.Kingfisher Airlines FFP King Club had 2 million members in October 2010. Shopper's Stop has been offering a loyalty programme called First Citizen for regular customers.

Other retailers like Lifestyle (the Inner Circle Loyalty Programme) and Reliance Retail have loyalty programs. Debit card loyalty programs include State Bank Group's "State Bank Rewardz" is perhaps the largest in the world with over 110 million customers enrolled. The program is operated by Loylty Rewardz. Pinpoint operates programs HSBC and Standard Chartered Bank. The potential and size of the consumer base in India has already attracted players like Groupe Aeroplan and Loyalty One into the country.

Malaysia In Malaysia, the BonusLink program was introduced in a joint venture between Shell, Parkson, Maxis and MBF. The BonusLink program is coalition with earning and redemption partners allowing members to earn points at a number of Malaysian retailers. Mesra Card is for Petronas and is used for fuels and at the Mesra shop. Genting Highlands Resort has a loyalty card, WorldCard, that is primarily used to gain points in Genting Highlands' Resorts and Attractions.

However, it can also be used for Starbucks, Coffee Bean and Häagen-Dazs and it is valid in three countries, namely Malaysia (where Genting Group is based), Singapore and Hong Kong. Jusco has a loyalty card, known as Aeon Card. In early 2008, ValueClub Marketing and Services Sdn. Bhd. launched it V-Kad at North Malaysia especially in Penang state. V-Kad has actively joint by various industries such as F&B, fashion, saloon and optics.

It provides V-Kad members to collect V-Points to redeem gift and exchange services with the participating merchants. Philippines In the Philippines, several brands of establishments and stores offer membership cards that the card owner can use to earn points and redeem rewards.[45] The gigantic shopping mall chain, SM Supermalls offers the SM Advantage Card or SMAC that can be used as a loyalty card that earns points as you shop and its partner bank, BDO Unibank also offers BDO Rewards Card that functions the same as the SM Advantage Card.

The card can be used in The SM Store, SM Supermarket, SM Hypermarket, ACE Hardware, Watsons Pharmacy, and other retail brands that accepts the card.[46][47] Another mall chain, Robinsons has the Robinsons Rewards. It can also be used when shopping in Robinsons Department Stores, Robinsons Supermarkets, and Toys "R" Us branches in the Philippines.[48] Jollibee, the fast food giant and its subsidiaries (Chowking, Greenwich Pizza, and Red Ribbon launched the HappyPlus card, in which the cardholder can use the card to earn happy points and use the points to get a free food.

It is also planned to be used in Mang Inasal, the most recent member of the Jollibee Foods Corporation.[49] The country's leading drug store, Mercury Drug also introduced the Suki Card in which the membership is free but the applicant will need to purchase at least PhP 1000 worth of single or cumulative purchases.[50] Singapore In Singapore, the three largest loyalty programs are Plus!, WorldCard (aggregate program of Genting Resorts, Suntec City Mall, Star Cruises & Indigoz) and SAFRA Card.

The Plus! LinkPoints Programme has more than 1 million members and over 600 participating merchant outlets.Poket is also a Singapore based new emergent in this market. Taiwan The French retailer Carrefour has introduced a new loyalty scheme whereby customers can earn and redeem points for purchases made in the store and also earn additional points for all purchases made using a Carrefour branded credit card.

The largest online rewards program in Taiwan is RewardsCentral (formerly known as EmailCash). Shanghai The Smartclub program allows all Shanghai residents to earn SmartPoints free, each time they take the subway, bus, or taxi. Those SmartPoints can be combined with points earned at McDonald's, eLong, Sport100, cinemas, bookstores, and other SmartClub partner retailers. Program management Across the globe loyalty programs are increasingly finding the need to outsource strategic and operational aspects of their programs, given the size and complexity a loyalty program entails.

Program managers are typically agencies with specialist skilled in loyalty consulting, creativity, communication, data analytics, loyalty software, and back end operations. The advent of Web 2.0 and SaaS online-based services has provided lower-cost options for small businesses to offer and manage their own loyalty programs. Moreover, many free and open source alternatives are available to manage user awards and incentives.

Loyalty cards are becoming mobile (i.e. Cardmobili, Loopt, and Nokadi).[51] The state of loyalty in the United States is changing rapidly. Brands are trying to engage a direct relationship with their customers.[52] Mobile online loyalty programs There has been a move away from traditional magnetic card, stamp, or punchcard based schemes to online and mobile online loyalty programs. While these schemes vary, the common element is a push toward eradication of a traditional card, in favour of an electronic equivalent.

The choice of medium is often a QR code. Some prominent examples are Austrian based mobile-pocket est 2009,[53] the US-based Punchd (discontinued from June 2013[54]), which became part of Google in 2011.[55] and also an Australian-based loyalty card application called Stamp Me[56] which incorporates iBeacon technology. Others, like Perka (US), Loyalli (UK), QR Loyalty Cards (CA), and Loopy Loyalty (HK) have offered similar programs.

[57]Passbook by Apple is the first attempt to standardize the format of mobile loyalty cards. Mobile off-line loyalty programs With the introduction of host card emulation (HCE) and near field communication (NFC) technology for mobile applications, traditional contactless smart cards for prepaid and loyalty programs are emulated in a smartphone. Google Wallet adopted these technologies for mobile off-line payment application.

The major advantage of off-line over the on-line system is that the user's smartphone does not have to be online, and the transaction is fast. In addition, multiple emulated cards can be stored in a smartphone to support multi-merchant loyalty programs. The user does not need to carry many physical cards anymore. Disloyalty cards In three cities, some independent coffee shops have set up experimental 'disloyalty card' programs, which reward customers for visiting a variety of coffee shops.

[58][59] Criticism Some companies complain that loyalty programs discount goods to people who are buying their goods anyway, and the expense of participating in these programs rarely generates a good return on the investment. Some other critics consider the discounted prices and rewards bribes to manipulate customer loyalty and purchasing decisions, or in the case of infrequent spenders, a means of subsidizing them.

On the other hand, a 2015 study claimed that most supermarket loyalty cards in the USA do not offer any real value to their customers.[60] In fact, commercial use of customers' personal data collected as part of loyalty programmes has the potential for abuse; it is highly likely that consumer purchases are tracked and used for marketing research to increase the efficiency of marketing and advertising, which oftentimes is one of the purposes of the loyalty card.

For some customers, participating in a loyalty program (even with a fake or anonymous card) funds activities that violate privacy.[61] There has also been concern expressed regarding RFID technology being introduced to loyalty cards.[62] Loyalty and credit-card reward plans may be viewable as modern-day examples of a kickback. An employee who needs to buy something (such as a hotel room or an airline flight) for a business trip, but who has discretion to decide which airline or hotel chain to use, has an incentive to choose the payment method that provides the most credit card rewards, loyalty points, or cash back instead of minimizing cost for the organization.

See also Identity management Incentive Incentive program Loyalty marketing Premiums S&H Green Stamps Trading stamp References ^ Sharp, Byron and Anne Sharp (1997), "Loyalty Programs and Their on Repeat-Purchase Loyalty Patterns", International Journal of Research in Marketing, 14 (5), 473-86. ^ "Glossary L, Loyalty Program". Electronic Merchant Systems. Retrieved August 18, 2011. Loyalty Card: A plastic card that identifies participants in a loyalty program.

Loyalty programs reward cardholders with benefits as they buy more merchandise. ^ "Customer's loyalty system and point cards". ^ European Central Bank (October 2012). "1". Virtual Currency Schemes (PDF). Frankfurt am Main: European Central Bank. p. 5. ISBN 978-92-899-0862-7. Retrieved 5 March 2014. ^ "Stop & Shop Card Holders Can Save $10 on Seasonal Immunization". Stop and Shop. 10 September 2009.

Retrieved 2 September 2011. ^ Los Angeles Times. 14 July 2008 http://touch.latimes.com/#section/-1/article/p2p-28977082/. Missing or empty |title= (help) ^ Time. 11 July 2013 http://business.time.com/2013/07/11/a-disloyalty-movement-supermarkets-and-customers-drop-loyalty-card-programs/. Missing or empty |title= (help) ^ "Supermarket Club Card Disclosure Act of 1999". FindLaw. Retrieved 2007-07-25.

^ "101 Free Money Making Apps — FrugalForLess.com". Retrieved 2017-11-07. ^ Geron, Tomio (2011-12-14). "Belly Targets Paper Punch Card With iPad-Based Loyalty Service". Forbes. ^ "Shop Through iGive.com". Retrieved 22 November 2016. ^ "Foursquare And Amex Launching Big Partnership Next Week At SXSW". Business Insider. Retrieved 22 November 2016. ^ Wasserman, Todd. "Shopkick and Visa to Offer Retail Store Purchase Rewards".

Mashable. Retrieved 22 November 2016. ^ "Canadian Tire Money loyalty program". CanadaLoyalty.com. Retrieved 2007-11-23. ^ "Groupe Aeroplan Adopts New Name and Global Brand Identity". Aimia.com. Archived from the original on 8 October 2011. Retrieved 2013-11-22. ^ "New loyalty program for Canadian small businesses rewards local shopping". Retrieved 22 November 2016. ^ Speedy, Blair (17 February 2011).

"Coles supermarket to overhaul FlyBuys scheme". The Australian. Retrieved 27 February 2011. ^ "Australia: FlyBuys launches iPhone App". Colloquy. 29 June 2010. Retrieved 17 August 2010. ^ "And the best loyalty program goes to... Coles". B & T. 20 May 2013. Retrieved 20 May 2013. ^ "Woolworths reports solid profits". Australian Food News. 26 August 2010. Retrieved 27 August 2010. ^ "Brazin's Pulse goes over the 1 million mark".

The Wise Marketer. 25 September 2006. Archived from the original on 3 March 2016. Retrieved 2007-07-25. ^ "Reward for Young Scot". The Glasgow Herald. 29 August 1989. Retrieved 21 February 2010. ^ Smithers, Rebecca (26 July 2012). "How loyal to your reward cards are you?". Retrieved 22 November 2016 – via The Guardian. ^ "A trip to Alton Towers? That'll be £2,000, please". The Independent. 13 August 2005.

^ "How Tesco is changing Britain". The Economist. 4 August 2005. Retrieved 2007-07-25. ^ [1] ^ "Safeway scraps loyalty card". BBC News. 5 May 2000. Retrieved 2007-07-25. ^ "Maximiles acquires ipoints to create Europe's no. 1 online coalition loyalty company". E-consultancy. 19 July 2006. Retrieved 2006-07-19. ^ a b "Brochure" (PDF). Maximiles Group. Retrieved 17 August 2010. ^ "Airmiles members lose free flights as loyalty scheme adds taxes of up to £600".

This is Money. Retrieved 2015-12-10. ^ a b "Who offers the best air miles scheme?". Choose. Retrieved 2015-12-10. ^ O'Reilly, Lara. "Avios rebrand causes backlash for AirMiles company". Marketing Week. Retrieved 2015-12-10. ^ "PAYBACK: Facts & Figures". Retrieved 2 November 2016. ^ "Studien". Loyalty Partner. Archived from the original on 14 February 2008. Retrieved 2008-05-15. ^ Finaccord List of Global Loyalty Programs.

Retrieved 2016-03-01 ^ "Voila launches Husa plus loyalty Program". Colloquy (free registration required). Retrieved 2008-09-10. ^ EnGrande. "EnGrande Company Milestones 2011". Budgetplaces. Retrieved 21 December 2011. Archived 26 November 2011 at the Wayback Machine. ^ "Etukortit Suomessa". Helsingin Sanomat. 25 September 2014. Retrieved 26 September 2014. ^ "Home - گروه کارتهای اعتباری ایران".

Retrieved 22 November 2016. ^ "گروه کارتهای اعتباری ایران". Retrieved 22 November 2016. ^ a b "PAYBACK India's bet". Business Standard. 20 July 2011. Retrieved 28 July 2011. ^ a b "i-mint and PAYBACK team up in India". Colloquy. 17 June 2010. Retrieved 18 June 2010. ^ "BPCL celebrates PetroBonus 10th anniversary". Chennai, India: The Hindu. 15 October 2009. Retrieved 9 March 2010.

^ "Indian Oil does a hat-trick at the 3rd loyalty summit". XTRAPOWER. Archived from the original on 2 August 2009. Retrieved 9 March 2010. ^ http://primer.com.ph/tips-guides/2016/09/23/list-of-discount-and-reward-cards-in-the-philippines/ ^ https://www.smadvantage.com/faqs ^ https://www.bdo.com.ph/faqs/rewards ^ http://www.robinsonsdepartmentstore.com.ph/robinsons-rewards-card-faq ^ http://happyplus.

com.ph/faqs/ ^ https://www.mercurydrug.com/suki-card.html ^ "Cellphone in New Role: Loyalty Card". The New York Times. 2010-05-31. ^ http://loyalty360.org/loyalty-landscape/ ^ http://www.mobile-pocket.com. Missing or empty |title= (help) ^ "Google Kills Punchd Mobile Loyalty Card App". 2012-12-17. Archived from the original on 31 December 2012. ^ "Google's Punchd acquisition to push mobile wallet uptake".

2011-07-12. ^ "Stamp Me app replaces loyalty cards". 2012-11-26. ^ Collinson, Patrick; Lunn, Emma (2013-04-12). "10 Best Money Saving Apps". The Guardian. London. ^ Steve Annear (15 December 2011). "Local coffee shops start "Disloyalty Card" campaign". Archived from the original on 14 January 2012. ^ Jennifer Bain (12 April 2010). "Disloyalty has its privileges". The Star. Toronto. ^ "The Best and Worst Loyalty Programs".

Weekly Ads and Circulars. Retrieved 2015-09-03. ^ Albrecht, Katherine. "Why getting a shopper card under a fake name is not the answer". Consumers Against Supermarket Privacy Invasion And Numbering. Retrieved 2007-11-23. ^ Blau, John (2004-03-01). "Metro Store bows to pressure from anti-RFID activists". InfoWorld. Archived from the original on 12 March 2004. Retrieved 2007-11-23. External links Frequent Traveler Education Foundation.

""The largest premier series of educational seminars for consumers seeking to learn how to travel for free on miles+points". Frequent Traveler University. v t e Medium of exchange Commodity money Precious metals Salt (Roman world) Koku (rice) Shells Shekel (barley) Cocoa bean (PreHispanic) Rai stones (Micronesia) Manilla (W. Africa) Trade bead Domestic animals Water buffalo (SE Asia) Cow (Hindu) Camel (Arabia) Yak (Tibet) Money Currency Coinage Paper money Fiat money Local currency Electronic money Digital currency Cryptocurrency General List of historical currencies Barter Alternative currency Virtual currency Flex dollar Loyalty program Smart contract Representative money Fiat money Gold certificates v t e Loyalty programs General Cashback reward program Cashback website LoyaltyOne Payback Rebate card Student Price Card Hotel loyalty program Chain stores /supermarkets Everyday Rewards Flybuys (Australia) Fly Buys (New Zealand) Hudson's Bay Rewards Nectar loyalty card Speedpass Tesco Clubcard Frequent-flyer programs /travel incentives KrisFlyer AAdvantage Aeroplan Air Miles Asia Miles Club Premier EuroBonus Flying Blue MileagePlus Miles & More Qantas Frequent Flyer Qualiflyer SkyMiles Velocity Frequent Flyer Voilà Hotel Rewards WorldCard List of frequent flyer programs Online shopping rewards /reward websites BeFrugal.

com Everyclick MonaBar My Coke Rewards Pepsi Stuff Quidco RewardsCentral Swagbucks TopCashBack Scrip Canadian Tire money Disney dollar Trading stamps Blue Chip Stamps Green Shield Stamps S&H Green Stamps Authority control GND: 4234501-7 NDL: 00571760 Retrieved from "https://en.wikipedia.org/w/index.php?title=Loyalty_program&oldid=813157434"

See Also: Free Point Of Sale Software For Windows

Presently the IT sphere is basically the most promptly building marketplace plus the number of different computer software products proliferates with just about every moment. There are many businesses developing various sorts of program for different operational programs.

Low cost program sellers buy software program at wholesale charges and move over the rewards of low prices to remaining buyers. They have engineering share agreements with diverse firms such as Microsoft, Apple, Adobe, Macromedia, Nikon, HP, Palm, Quark, Autodesk, Inspiration, Norton, McAfee, Know-how Experience, and Riverdeep. Additionally they invest in software from corporations which have huge overstocks or are closing their organization. Other invest in venues contain auctions and closeouts that offer software at discounted rates.

Go live in 15 minutes Create beautiful digital stamp cards in minutes. No design skills required. No coding necessary. Mobile Wallet Enabled Access the native capabilities of Apple Wallet and Android Pay. Deliver a 100% mobile experience. No more apps to install or maintain. Drive Loyalty & Traffic Send tantalizing, personalized, provocative messages direct to your customers' lock screen. You choose who to target.

No POS needed Issue stamps & rewards with the stamper app. Remotely reward customers through the web. Your choice. Rich Customer Insights Measure the real, financial benefits of your digital loyalty program. Uncensored insights from day one. Blockchain Integrity Every Loopy Loyalty transaction is immutably written to the chain. Full audit trail. Every transaction and event accounted for. Location based Messages Automatically trigger location based notifications when your customers are near your location(s).

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Felicia Watson

Many software vendors offer original equipment manufacturer (OEM) versions at really low prices, and you will find that lots of active people who use computers purchase them.